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Expert GuideHow to use WhatsApp for business

Drive sales, marketing, and efficient customer support on the world’s most popular messaging app. Learn how LivePerson’s conversational AI enables these personalized customer service and end-to-end experiences at scale.

cover of "Bridging the AI Gap: Conversational AI for WhatsApp", a guide on how to use WhatsApp for Business profile

Unleash the power of WhatsApp business tools with LivePerson

In today’s digital landscape, people crave a personalized, enhanced customer experience. With over 2 billion users globally, WhatsApp has become one of the go-to messaging apps for consumers seeking quick and convenient ways to connect with brands. However, large enterprises often struggle to deliver personalized digital conversations at scale.

LivePerson’s digital customer conversation platform bridges the gap between the current state of customer care and commerce and the AI-powered, digital-first experiences of the future. Our conversational AI helps brands integrate WhatsApp conversations (and more) for an omnichannel communication strategy, including broader data analysis, connections to more consumer-friendly channels, generative AI assistance for agents, and automating more business communication tasks — all to drive business growth outcomes while constantly improving customer satisfaction.

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what you’ll learn

How to use WhatsApp for business

Automate and optimize business messaging

Discover how to scale business communications with conversational AI on this popular app, automating up to 80% of customer conversations without compromising quality or consistency.

Drive WhatsApp adoption and reduce inbound calls

Learn strategies for encouraging WhatsApp adoption, reducing inbound calls, and delivering modern, asynchronous experiences that boost customer satisfaction.

Replicate success with real-world case studies

Explore success stories from leading brands using LivePerson’s Conversational Cloud® to engage WhatsApp users, helping achieve higher CSAT scores, incremental sales, and reduced costs.

Unlock the full potential of the WhatsApp Business API

Understand how to capitalize on WhatsApp’s business-friendly features, such as proactive messaging, rich media, and an in-messaging payment process, great for marketing messages and to provide efficient customer support.

Seamlessly integrate WhatsApp and conversational AI

Gain insights into integrating Liveperson’s conversational AI with your WhatsApp Business account strategy, ensuring a seamless and efficient implementation process.

Ready to unlock the power of WhatsApp for your business at scale?

Download the guide