webinar
Reach the masses with proactive SMS and other two-way messaging channels
Supercharge your marketing, sales, and care efforts on SMS, WhatsApp and beyond.
Original Broadcast Date: October 29, 2019
![proactive sms example](https://static.liveperson.com/static-assets/2019/10/13103311/WEB%E2%80%93proactive-messaging-v2%402x.jpg)
![proactive sms example shown on whatsapp](https://static.liveperson.com/static-assets/2022/03/30115741/travel-gif.gif)
Create conversations, not spam
Today’s outbound communications fail all too often. Emails and calls get ignored while one-way texts offer a bad experience by forcing customers to click a link or respond with a phone call to find resolution.
New proactive SMS and other two-way messaging options is a game-changer. It gives you the ability to initiate conversations, then answer high value sales or customer care questions all within a convenient messaging channel.
![pie graph showing that proactive sms can improve marketing, sales, and care](https://static.liveperson.com/static-assets/2022/03/30115813/LPModule2-1.png)
More sales, better care, less friction
Join this webinar to learn how proactive SMS and other two-way messaging is becoming the new standard in brand-to-consumer communication. In this session, you’ll learn how to:
• Create conversational marketing campaigns that drive greater awareness, engagement, and sales.
• Send care alerts that offer white-glove service and the ability to resolve issues in the same thread.
• Create revenue opportunities and unique experiences in a channel that offers 90% opens,32% response rates, and up to a 14% increase in conversions.
Meet the experts sharing how proactive SMS and WhatsApp can level up marketing, sales, and care
![Sam Rosendorff headshot](https://static.liveperson.com/static-assets/2022/03/30170219/SamRosendorff.jpg)
Samantha Rosendorff
Solutions Sr Manager
LivePerson
![Brian Donnelly headshot](https://static.liveperson.com/static-assets/2022/02/24123746/BrianDonnelly.jpg)
Brian Donnelly
Marketing Director
LivePerson