WebinarWinning big on CX: Flutter’s big bet on AI-powered engagement
Discover how Flutter Entertainment — home to leading brands like FanDuel, BetFair, Paddy Power, and PokerStars — bet big on customer experience in a high-stakes marketplace. Join us to hear how they used AI-powered messaging to drive an NPS boost from -16 to +60, standing apart from the competition.
Original Broadcast Date: December 10, 2024
what you’ll learn
How AI-driven CX can win big in a time-sensitive business
Be there when people are ready to move
Before Flutter adopted AI-powered messaging, it was all hands on deck to support customer interactions during peak times. Learn how they implemented chatbots across messaging channels to provide seamless, real-time support in every moment.
Take risks and fail fast
Explore Flutter’s philosophy of learning fast and failing fast so you can optimize your customer engagement and win loyalty before others are even getting started.
Adopt generative AI
As the world’s largest sports betting and iGaming operator, Flutter is always evolving and seeking to provide a better, more personalized service. Discover how bringing in AI agent assist features to create super-intelligent customer service agents is helping Flutter accelerate their digital transformation.
Meet the speakers
Richard Clarke
Managing Director – Paddy Power Betfair (Flutter)
Ittai Geiger
Director, Product Marketing – LivePerson